Marketing Collateral
Design Brief:
Design a variety of printed marketing materials to promote book titles and series.
Process:
Although each project was different, I worked closely with photographers, marketing managers, and publishing teams to create printed materials that appealed to their target audience. Sometimes this involved scouting for a new printer or learning how to prepare a custom designed shipping box for print. I created everything from tote bags and sticker sheets to banners and trade show booth graphics.
Result:
Every project shown below was printed and distributed through the mail, at trade shows, or given away to bookstores or fans. Some projects, like the Edgar Allan Poe sticker sheet were reprinted several times and given out at San Diego Comic-Con.