Publisher Gift Catalog
Design Brief:
Create a 32-page catalog for use by sales reps to increase presence in the publishing gift market.
Process:
This project started by collaborating with the in-house photographer to determine the creative direction of the cover photo. Then I designed the catalog layout and imported the book images and specs to the catalog using an InDesign data merge.
Once all the data was imported, I pulled in additional photography, ensured correct licensor attribution, and prepped the file to print.
Result:
In the end, 100 copies of the catalog were printed and sent to sales reps around the country for use with their clients. I also converted the catalog to a digital version with clickable links that could be easily viewed in-browser. Note: this catalog is no longer published online in its digital form.
