Ecommerce Graphics
Design Brief:
Design banner graphics for use on book product pages on Amazon. These graphics (A+ Content) are featured in the “From the Publisher” section on product pages.
Process:
In collaboration with the ecommerce specialist, I crafted engaging graphics that matched the tone and style of the book or series being promoted. Often this was just a single banner with a photograph or key artwork from the title, or a series of banners that highlighted unique features and selling points.
For licensed titles, I followed style guides, using colors, artwork and layouts approved by the licensor to ensure a speedy approval. Licensors often have strict standards, so designing for quick approvals was essential.
Result:
With the addition of eye-catching graphics on product pages, titles tended to sell better and book content and features were more visually accessible to buyers.
